Regardless of what your business or profession is, a website can;
- produce business,
- advance goodwill among clients and prospects,
- and convey reliable advertising messages.
This is regardless if your company is small, big or average, well-established or brand-new.
People use the Web in greater and greater numbers, more and more every day.
Even if you are an entirely local Kenyan small business, service, contractor or consultant, odds are people have used search engines to look for your web site.
And if you don’t have a web site; well, you get the picture.
If you have a business or think of starting one, the following are key reasons you should have a website for your business.
1. Your business will always be available.
Every time you are unable to answer the phone, you can be confident that your website is available to answer your customers’ and clients’ queries for you.
Your website is available 24 hours a day.
2. A website saves you time.
The time that you would have spent on the phone answering customers’ questions can now be used to invest in growing your business.
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3. Expands your target market.
Your website will be visible to all your potential and current clients.
You will no longer be tied to the limited geographic exposure of the golden pages or the phone book.
Your working hours are longer than the usual and no matter what you sell, products or services; you are doing so at the place at very minimal costs.
4. Testing new ideas for your business is more straightforward
The Web avails the quickest medium for airing unique views.
With a content management system attached to your website, you can create and publish new content within minutes at no cost.
Within minutes new visitors to your site will tell you if your message is working or not.
5. Better and improved Customer Support:
Improve your interaction with your clients a customer support page on your website improves your communications.
It helps primarily when catering to more than one country.
It is beneficial for businesses that can’t afford phone service.
You can also upload an FAQ page for customers so that they can get their queries solved before bothering you.
6. Convenience for customers.
Using the Internet to search for businesses and products is much easier and faster than at any time in the past.
Millions of searches are done every day, and it is a commonplace for companies to find their next supplier over the Web.
7. Inexpensive, effective advertising.
Your customers will have a better knowledge of your products or services.
They can research your products or services in their own time.
Instead of having to rely on a furiously paced TV or radio ad to gather the information they need.
8. The brand promise of your business is fulfilled.
With a professionally designed web site that is an extension of your brand, your site becomes part of the experience of doing business with you.
A professional image online will separate you from the competition as the supplier of choice.
9. A website saves your resources.
You can save money on printing and postage costs for brochures, flyers, specials, newsletters, and other mailings.
When it comes to advertising, we can deliver guaranteed targeted visitors to your site with an Internet Marketing campaign.
10. Measurable results are established.
A web site allows you to track the number of visits and where they came from, e.g., an online advert or search engine.
It can record the number of inquiries or online sales in the case of an eCommerce site, thus producing a ratio of questions to visitors, which gives the conversion rate.
11. More information is conveyed.
You can say so much more on a website than you could in any print advertisement, golden pages, brochure or TV/radio advertisement.
There are no space restrictions or time restrictions on a website, so you can say as much as you want.
12. Global Presence.
Nowadays, it is all about putting your company on the worldwide map.
The more countries you cater to the more successful your business will become.
And that is precisely why your small business needs a website.
You have a low price to pay to cater to clients all across the seven seas without being there physically.
13. A Website Will Boost Company Credibility.
Having a reliable website is a necessity when it comes to company credibility.
Having an old, outdated site is noticeable, and will lower people’s expectations for a company.
Keeping a website fresh with a modern feel is a struggle for many companies today.
If a potential customer lands on your site and feels as if it’s outdated, they will associate it with your business as a whole.
Keeping your website fresh will build your business credibility.
14. It builds traffic.
By linking your website to social sharing sites and social media platforms, such as;
- and LinkedIn.
You’ll be building traffic and growing your brand.
15. It nurtures a community
Nothing is more satisfying than watching your website attract like-minded individuals from every corner of the globe.
With the proper attention, your blog can become a valuable space for communicating, networking, asking questions, and answering questions—virtually the go-to place for industry information.