Any business that is serious about having a presence online is going to need their own website, and the first step to having a solid presence online is choosing the right domain name for your website.
Apparently, you are an IT officer of a certain financial institution in Kenya which requires you to come up with an appropriate domain name for the company’s website, or you are an entrepreneur looking for a domain name for your start-up in Kenya. Domain name in this context is your online identity, the means through which your customers finds you. Therefore, an ideal domain name should match your brand name for easy access by your clients.
For instance, if your brand name is “SKYHOST”, then skyhost.co.ke would be an ideal domain name. Similarly for a blogger or a designer who would wish to be identified by their real names, using your name as the domain name is equally important. When choosing a domain name, you need to be careful since you are determining how your business will be identified online.
Your domain name is your online identity and the choice of name can greatly affect how your website performs. A poorly picked domain name would make clients get lost and not know if this your business or someone else that has registered the same name.
While .com is an international TLD, dot ke (.co.ke) is classified as a Country-code TLD (ccTLD) that is specific to Kenya with the sponsoring institution being the Kenya Network Information Centre (KENIC). Therefore, when choosing your domain name, you should only be concerned with the TLD and SLD. Seeing that you now have an idea of what a domain name is, here are a few tips that can help you choose the right combination of a TLD and SLD for your business.
Grab a .com first: The .com TLD (top-level domain) is by far the most widely accepted extension for a domain name. For obvious reasons, it is also the easiest to remember. When you tell someone to go to your site, in most cases they are going to think “name/business name.com” so try to stick with a .com if you can. Definitely grab a .co.ke: If you run a business that is based in Kenya, it can be smart to use a local TLD (.co.ke for Kenya). Make sure the .com is not taken first. It’s also a good idea to have both names otherwise you can easily market a business that is owned by someone else with a similar business name.
When you’re planning to buy a domain name, you may wonder if the one you purchase should be long or short. There are different advantages to each. We’ll start with long domain names. If you can’t really “sum up” what your company does in just one word, or if your brand name is a little vague, you may want to purchase a longer URL to better explain what your purpose is. Let’s say you sell children’s clothing online, and the name of your business is “Pink Boutique.”
To make your purpose and store identity a little clearer, you may choose something like pinkboutique-clothing.com instead of something shorter. Long domain names don’t really prohibit any kind of online sharing as they might have once done: since many popular services now shorten URLs, they don’t take up room in Twitter, or lengthen your shares on Facebook or Google+, so there’s no need to worry about your domain being too long… unless, of course, its more than three or four words. Longer domain names also have a better chance at being unique, especially if they combine words in a different way, so you may have better luck getting your URL of choice registered somewhere.
Good, short web addresses are becoming very hard to find in.COM; but you may have better luck trying to find and register .com.au domain names of a reasonably short length that are still available. If you can’t find a suitable short domain name – don’t panic. There’s nothing wrong with longer domain names either, but some of the basic rules apply
Don’t go overboard on length though – very long addresses can look rather spammy and that leads us to another related issue that will become increasingly important – web usage on mobile devices.
When you don’t pay for a domain name in Kenya, the domain name goes through a number of stages:
It is now in the public domain and can be bought by any of your competitors or anyone who thinks they would benefit from holding your domain. At the same time, your hosting account gets frozen and your data is deleted from the servers. I would advise that you backup all your data before allowing your account to get to this state because you may not be able to recover anything from this account after this period ends.
Each domain name has its own registration and expiration date. Most domain names can be registered for a period from 1 to 10 years. They can be renewed, if necessary, while they are still active or reactivated after their expiration date. The Domain Registry marks any domain name as expired when the expiration date first begins. Once this happens, the domain name is then moved to skyhost parking name servers.
Here, the respective website and its mail service will cease to work. The majority of these expired domain names will remain in your sky host account for 30 days after the initial expiration date. Buying a domain name does not entitle you to that domain forever. If you register domain names and you must renew their registration, similar to how you would lease an apartment or a car. If a domain does not get renewed, then it will go back into the wild where it then has a chance to be snatched up by someone else. Once a domain name expires, it goes through many stages before being released to the open market.
Where should I buy a domain name in Kenya? In Kenya today, web hosting has been growing gradually. When choosing a registrar to buy your domain name you need to consider a few questions
Once you find satisfactory answers to these questions then you can choose a domain registrar that has the best price with the best value. Sky host provides high-quality web hosting and some of the cheapest domain name prices in Kenya. Check out our domain name prices on skyhost.co.ke and check out our hosting packages on skyhost.co.ke. Our services have received some really excellent reviews on google and we provide 24/7 support to all our clients.
Many of our skyhost clients ask this question.
Without really understanding how domains and search engines work, they are spending money on multiple domain names that may not benefit them at all. So what’s the deal with multiple domains and how many should you purchase for your website?
Web hosting in Kenya requires tactical procedures to keep your business in check. When you are a small business you may not make financial sense for you to buy all the domain name extensions for your particular domain name. For example, if you own skyhost.co.ke, give it may not make sense to also by skyhost.com, skyhosy.io, skyhost.info and so on. This is because each domain name would become a recurrent expenditure that you’d have to pay for every year and if your brand name is not well established this may be quite unnecessary.
On the other hand, if you are a large business that already has an established brand name, it may be very useful to purchase all the domain name extensions in order to prevent competition from using them. Yes, you absolutely can have multiple domain names, but you don’t want them to resolve or be indexed by Google. To prevent that you set up a 301-redirect or “forward” the domain to the “real” domain. If you 301-redirect a domain, it will never be indexed, because the “301 error” is a message to Google that “sorry, this URL doesn’t exist, here’s the ‘real’ one you should pay attention to.”